Media Kit Critique

“A good newspaper is a nation talking to itself.” -Arthur Miller

Hello lovely ladies and gents,

It’s that time again! This week I’m covering media kits. Specifically, The New York Times media kit!

Obviously, this is one of the most established newspapers out there. Therefore, their media kit is pretty good. They have a few tabs you can click on such as: “Newspaper, Sunday Magazine, T Magazine, Online, Mobile, Tablet and Events.” They layout everything for the journalists; their website is easy to use and resourceful. Their headlines for articles are well written, and they have a very informing description recalling what each section of their newspaper is about. They’re the real deal.

Their writing style is to-the-point specific, and there are no fluffy words. They just want you to find what you’re looking for. Their format is electronic, and their short descriptions definitely convey more news than a news release. They’ve got it going on if I do say so myself.

They have a nice little box where you can “find what you need” by putting in some simple information, and they have the latest news right below it. At the top of the page, they give what I believe to be a disclosure statement about what their all about and what their media kit is for. It reads “The New York Times is an integral part of people’s lives. Our content is available to millions of readers across multiple platforms. And, those loyal readers are influential and highly engaged. This is what makes it one of the most attractive environments for advertisers.”

If you haven’t already noticed, what I’m trying to get at is that their writing is good and matter of fact, and their website for their media kit is easy to get through. It basically spells everything out for the journalist. They’ve been by far my easiest critique.

That’s my final word.

-The Boss

Question of the Week: If you were to design a media kit, who would be your ideal company to design for?


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